kEYS TO CONNECTION
March 9, 2025
9:30am–4:00pm
at SFU Harbour Centre
In our panel discussions covering five growing topics in marketing, industry professionals will give you exclusive insights, stories, and tips to kickstart your marketing career.
Over the six-hour event, you’ll experience a keynote speaker sharing their personal stories, and connect with industry professionals over lunch and dedicated networking sessions.
9:30AM Registration
10:00AM Opening & Keynote
10:40AM Session 1
11:40AM Session 2
12:40PM Lunch & Networking
1:45PM Session 3
3:25PM Closing Remarks & Networking
Stephanie Munez
CONSULTING BUSINESS OWNER AT AMPLIFIED
KEYNOTE SPEAKER
Stephanie Munez is an experienced marketer with a specialty in advertising for Silicon Valley, Fortune 500, and 9-figure companies.
She has worked in agency and in-house positions where she worked with notable brands like Tempur-Sealy, Earnest, Gates Ventures, Vitruvi, Purdys, MEC, Vessi, and Lush.
As an SFU Alumni, she loves sharing her experience and helping students in their careers.
TOPICS WE’LL EXPLORE
You’ll have the opportunity to experience one unique panel per session
SESSION 1
eNTERTAINMENT MARKETING
From blockbuster films to viral streaming hits, marketing is the magic behind the moments we can’t stop talking about. Join industry insiders as they dive into how marketing fuels the entertainment world by building anticipation, shaping fan culture, and turning stories into global sensations. Discover the strategies behind the buzz and what it takes to make entertainment unforgettable!
mARKETING IN tECHNOLOGY
Behind every game-changing tech product is a powerful marketing strategy. Join industry experts as they reveal how marketing shapes the tech landscape by translating complex innovations into must-have solutions, driving global adoption, and building iconic brands. Whether you’re a marketer or a tech enthusiast, discover how storytelling, strategy, and data fuel the future of technology!
SESSION 2
pERSONAL bRANDING MARKETING
Your brand is more than a logo; it’s your story, your voice, and your impact. Join small business CEOs as they share how they built powerful personal brands that set them apart. From defining their niche to growing a loyal audience, learn the strategies, challenges, and game-changing moments that shaped their success!
social media marketing
Gen Z doesn’t just consume content, they shape it! Join expert marketers as they dive into the strategies behind engaging the most digital-savvy generation yet. From viral trends to authenticity and brand loyalty, discover what works (and what doesn’t) when marketing to Gen Z in a fast-moving, ever-evolving social media landscape.
SESSION 3
yOUR fUTURE IN mARKETING
Not every marketer starts with a marketing degree or a clear career plan, which makes the industry so exciting. Join our panel of professionals who took unconventional paths into marketing, leveraging diverse skills and unexpected career pivots. Gain valuable insights, hear real-world experiences, and discover how to carve your unique path into this dynamic and evolving field!
