
January 19-25, 2025
SFU’S ONLY MARKETING AND
BRANDING-BASED CASE-COMPETITION
REGISTRATION CLOSED

client Company
Hellcrust is a thriving Canadian-owned pizza franchise that has grown from 2 locations in April 2021 to 15 franchised outlets across the Lower Mainland within 2.5 years. The brand supports its franchisees with comprehensive marketing resources, including branding, advertising, digital marketing, public relations, and local store campaigns. Committed to excellence, Hellcrust prioritizes top-quality ingredients sourced through partnerships with renowned brands and ensures seamless operations with distribution systems supported by Sysco and Pepsi.

EVENT SCHEDULE
JANUARY 19
WELCOME DAY
OCJANUARY 20
CASE RELEASE
JANUARY 20-24
WORKING TIME
JANUARY 25
CASE COMPETIION SHOWCASE, KEYNOTE SPEAKER, RAFFLE DRAW, WINNER REVEAL

Keynote Speaker
Michelle Blaho-Melo
Lifecycle Marketing Specialist | Wealthsimple
Michelle is a Lifecycle Marketing Specialist at Wealthsimple, Canada’s fastest-growing fintech company. Proficient in HTML, and Liquid, she designs data-driven, multi-channel campaigns spanning email, in-app, push notifications, and more. Michelle specializes in creating personalized incentive campaigns that enhance client engagement, boost retention, and drive business growth.