January 19-25, 2025

SFU’S ONLY MARKETING AND

BRANDING-BASED CASE-COMPETITION

REGISTRATION CLOSED

client Company

Hellcrust is a thriving Canadian-owned pizza franchise that has grown from 2 locations in April 2021 to 15 franchised outlets across the Lower Mainland within 2.5 years. The brand supports its franchisees with comprehensive marketing resources, including branding, advertising, digital marketing, public relations, and local store campaigns. Committed to excellence, Hellcrust prioritizes top-quality ingredients sourced through partnerships with renowned brands and ensures seamless operations with distribution systems supported by Sysco and Pepsi.

EVENT SCHEDULE

JANUARY 19

  • WELCOME DAY

OCJANUARY 20

  • CASE RELEASE

JANUARY 20-24

  • WORKING TIME

JANUARY 25

  • CASE COMPETIION SHOWCASE, KEYNOTE SPEAKER, RAFFLE DRAW, WINNER REVEAL

 

Keynote Speaker

Michelle Blaho-Melo

Lifecycle Marketing Specialist | Wealthsimple

Michelle is a Lifecycle Marketing Specialist at Wealthsimple, Canada’s fastest-growing fintech company. Proficient in HTML, and Liquid, she designs data-driven, multi-channel campaigns spanning email, in-app, push notifications, and more. Michelle specializes in creating personalized incentive campaigns that enhance client engagement, boost retention, and drive business growth.