MARKETING IN FOCUS

odyssey

EXPAND YOUR HORIZONS

SMA’s award-winning panel and networking conference

March 5, 2023 at SFU Harbour Centre

get tickets

WHAT IS MARKETING IN FOCUS?

A unique opportunity to connect with industry professionals

Connect with like-minded individuals that have first-hand experience in the marketing industry

a glimpse into the marketing industry

Explore different six areas in marketing through Q&A panels with our 25 industry professionals

A SOURCE FOR insight on skills to improve your career

Get inspired as we share personal stories and experiences to kickstart your own journey

MIF: Odyssey

March 5, 2022
10:00am–4:00pm

at SFU Harbour Centre

In our panel discussions covering six growing topics in marketing, industry professionals will give you exclusive insights, stories, and tips to kickstart your marketing career.

Over the six hour event, you’ll experience a keynote speaker sharing their personal stories, connect with industry professionals over lunch and dedicated networking sessions.

9:30AM Registration
10:00AM Opening & Keynote
10:40AM Session 1
11:50AM Session 2
12:50PM Lunch & Networking
1:50PM Session 3
3:00PM Closing Remarks & Networking Session

TOPICS WE’LL EXPLORE

You’ll have the opportunity to experience one unique panel per session

SESSION 1

Personal branding

Personal branding creates a unique image and reputation that represents you and what you stand for. Personal branding allows you to increase your visibility, build your network, and enhance your professional reputation, helping you achieve your professional goals and greater success.

Marketing for Nonprofit

Discover the art of raising awareness and supporting a noble cause through powerful logos, slogans, and visuals. Explore the challenges and rewards of marketing for nonprofits, where the goal is to change perspectives and hearts, not just sell a product or service.

SESSION 2

marketing in fashion

Marketing in fashion uses promotional strategies to build brand awareness and drive demand for fashion products. This involves advertising, influencer marketing, PR, events, and social media to connect with the target audience and showcase the brand's unique style and values.

marketing in sports

Sports marketing involves promoting sports products, teams, events, and players to increase brand recognition, build fan loyalty and generate revenue through techniques like sponsorships, endorsements, merchandise sales, and event promotions.

SESSION 3

social media marketing

Social media marketing uses engaging content on platforms like Facebook, Twitter, and Instagram to build brand awareness, drive traffic and boost sales. Connect with your audience and tell your brand's story for a powerful marketing impact.

b2b marketing

Learn from experts about B2B. Gain knowledge on targeting audiences, messaging, campaigns, measuring performance, and staying ahead of trends. This panel session is designed for anyone interested in B2B marketing, from business owners, marketing specialists and curious students.