REACH Marketing Development connects SFU students with local businesses, providing coordinators with the opportunity to experience marketing without the limitations imposed in a classroom setting. Working closely in partnership with select businesses, REACH Project Teams can incorporate their individual creativity while developing marketing acumen and strengthening project planning skills. The teams’ task is to create integrated marketing and communications plans in alignment with client expectations. To support learning, project planning, and campaign execution, weekly workshops are offered to equip each individual with the necessary tools to deliver a high-quality product.