WELCOME TO REACH!
REACH is a semester-long program connecting SFU Students with local businesses, providing them with the opportunity to gain hands-on marketing experience.
How Does REACH Work?
1. One Client Per Team
We put students into task teams that are connected with one client each.
2. Planning and Strategizing
Over the semester, this team will create a marketing plan, as well as create campaigns that they will execute and evaluate at the end of the term.
3. Digital Marketing and More!
This program is not limited to just creating social media campaigns; we teach our teams about website optimization, email marketing, and big picture marketing strategy.
Work with some of SFU’s top Marketing Students!
A collection of natural bath and body products for you and your canine pets! Made in British Columbia, Canada, they started out creating products just for our family before they became Jettsy Naturals. The main goal was to make natural products that are better for us and better for our furry family members as well!
Spring 2024 Clients
Jettsy Naturals
Lisa Mompreneur and Madison Kidpreneur from Periwinkle Designs are local makers from Vancouver, BC. This duo creates eco-friendly products. Their product line includes beeswax food wraps and bags, unpaper towels, fabric baskets, reusable coffee filters, furoshiki fabric gift wrap and more! With their carefully curated designs, there is something for everyone! Their products are loved by both kids and adults.
With the support of their family and friends they are excited to continue this journey together creating a positive impact on the environment one product at a time.
Periwinkle Designs
OATME Superfood is an Asian-Canadian-owned brand focusing on creating Canada’s best premium freeze-dried healthy snacks! We're all about bringing you the tastiest and healthiest treats around. Our passion for making better choices led us to create OATME—a snack that not only satisfies your taste buds but also champions nutrition. Our goal is simple—to empower you to make healthier choices without compromising on the joy of snacking. So, come join us on this tasty and wholesome journey. Let's build a community that's all about feeling good and savoring every moment, one delicious bite at a time!
OATME Superfood
Welcome to Fanz Family Flavours, a company with a passion for all things BACON. Our names are Chris & Tara Fanzega along with our sons Cohen & Jackson. I have worked in the restaurant industry for 20 years, developing new products and learning new skills. My wife and I had our first baby 10 years ago and made the difficult decision to leave the industry and focus on our growing family. With my passion and excitement for food as strong as ever, I developed a delicious homemade bacon jam and we’re ready to share it with the world!
Fanz Family Flavours
Words from our previous REACH Task Teams
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Yifei Wang
Project Design Coordinator - Bewildher
In Spring 2023, it was the first time I joined the REACH program. I was working as a visual communications coordinator and I learned a lot of the marketing aspect from my teammates and the workshops. I was quite surprised how there were many different opportunities of design content we were able to do, though it depended on the marketing campaigns. I’m also proud that my team and the partnered company decided to have a one-month extension which is a big achievement.
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Meha Sidhu
Marketing Project Manager - Bewildher
Stepping into the role of project manager last term was a highlight in my leadership growth. I learned the value of emphasizing each team members strengths and pairing the analytical thinkers with the creatives to build strong campaigns. Seeing the transparency and hard work ethic behind the Nadine Manson and BEWiLDHER taught the team the importance of building a personal brand and having true passion behind one’s business endeavours. This rewarding experience is one I would recommend to anyone, because there is always something to learn from building stakeholder relationships and leading a team!
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Peehu Gupta
Project Design Coordinator - Pasos Fashion
The REACH program provided me with valuable experience that I have been able to use for all my professional endeavors and progress. As someone with little prior experience, I was able to gain insight into client relations, email marketing, and social media marketing skills which have significantly leveraged my experiences. Being a part of a team that learned and supported each other throughout the semester was a comforting and worthwhile aspect of the program. I would recommend applying to anyone looking for a holistic and fulfilling journey!
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Vaidehi Khunger
Project Marketing Coordinator for Faunaluss
Gaining the opportunity to work as a project coordinator for REACH has been an amazing and memorable experience. Through REACH, I was able to enhance my communication, time management, and creativity skills while building new friendships with my peers. I am incredibly grateful for this experience as it has taught me a lot about myself and how much I enjoy marketing, providing me with hands-on experience in this field. If you're someone wanting to learn more about marketing and explore your passions and hobbies, REACH is a joyful and enriching experience.
Recent Clients
Our Vision
Bridging the gap between local businesses operating in British Columbia looking to strengthen their social media presence, and talented student consultants with a plethora of creative, innovative and successful strategies.
Experience a variety of marketing campaigns.
Student teams have created and executed campaigns for clients, audited current marketing strategies, conducted marketing research, created email campaigns, implemented marketing automation systems, and more!
Contact us at smabd@sfu.ca to find out exactly how we can help your organization!
